BNP Paribas’s Securities Services business today announces the launch of its virtual agent, NOA (NextGen Online Assistant), on its client services portal NeoLink. NOA leverages the latest cognitive technology of Amelia, a trusted leader in Enterprise Conversational AI.
Leveraging Amelia’s advanced machine learning for context recognition, NOA helps clients find the information they need quickly and efficiently. NOA has been specifically trained for the securities services environment and to interact efficiently with the bank’s underlying systems, leveraging a set of APIs, to ensure reliability and scalability.
NOA is available on NeoLink, Securities Services’ main client portal, 24/6. As part of the initial launch, the virtual agent is able to answer queries around custody activity including settlement, cash and market information. Following the first phase, NOA’s functionality will extend to other custody applications to support clients throughout the investment cycle. NOA is available in English and French languages.
As part of a progressive rollout, NOA is now available on NeoLink for institutional clients based in the UK, the US, Jersey, Ireland, Colombia, and Brazil, and will be deployed in additional countries throughout the year.
Philippe Ruault, Head of Data and Digital Transformation, Securities Services at BNP Paribas, said: “NOA offers clients a new personalised experience, enabling them to access information and services, when and where they need them. By providing clients with instant access to their data around the clock, NOA helps them save time and focus on their core business.”
“In the highly competitive investment banking industry, efficiency, accuracy and high-touch experiences are paramount,” said Lanham Napier, President of Amelia. “We are proud that BNP Paribas’s Securities Services business has trusted Amelia to build NOA and elevate the experience for both its customers and employees. We have been helping global businesses leverage the best of Conversational AI for nearly a decade, and look forward to continuing the partnership with BNP Paribas to meet their operational and commercial needs.”