Wednesday, October 22, 2025
10AM New York
3PM London
4PM Paris/Frankfurt
Marketing in securities finance, repo, prime brokerage, agency lending and related collateral markets is a challenging proposition even without technology. In this webinar, Finadium will present our lessons learned on who is the target audience, where are they heading, and strategies for breaking through the noise and connecting with clients and prospects. We will place a particular focus on how to use Artificial Intelligence (AI) to enhance marketing strategies.
This webinar is open to all Finadium subscribers with a focus on marketing professionals.
Discussion topics include:
- Who is the securities finance and collateral client base across the buy-side and sell-side
- Who are the buyers and what kind of time are they spending on your product or service
- What content is working and what falls flat
- The role of marketing in this industry segment
- Taking advantage of marketing and sales at industry events
- Marketing for compliance vs. marketing for client engagement
- How to co-opt AI to drive the marketing process