Here’s the thing: you can create all the best events, the best technology and the best services, but if someone isn’t already at least moderately interested in a topic to begin with, it is a long, hard road to get their attention. In securities lending, what creates that initial spark that can bring a potential client along the path to being really engaged? We’ve thought hard about this problem and see one solution at hand.
This content requires free registration (unlocked content) or a Finadium subscription. Log in or get access today by signing up here.
