A key idea for driving beneficial owner engagement in the securities lending market (Premium)

Here’s the thing: you can create all the best events, the best technology and the best services, but if someone isn’t already at least moderately interested in a topic to begin with, it is a long, hard road to get their attention. In securities lending, what creates that initial spark that can bring a potential client along the path to being really engaged? We’ve thought hard about this problem and see one solution at hand.
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