Broadridge Financial Solutions announced the international launch of its next-gen digital communications platform, the Broadridge Communications CloudSM. The end-to-end platform enables financial intermediaries to deliver transformational service levels by providing investors with enhanced customer experiences (CX) and data-centric insights while reducing costs.
CloudSM is a platform that creates, delivers, and manages an extensive range of essential communications such as confirmations, statements, corporate actions, proxies and prospectuses. By facilitating bidirectional communications and delivering next generation personalized and contextualized experiences, firms can now increase investor engagement, operational efficiencies, and digital adoption.
“As the world continues to shift to digital and more personalized communications, investors are demanding the same type of experience, access, and instant service from their financial service providers,” said Demi Derem, senior vice president of International Investor Communications for Digital Transformation & Market Innovation at Broadridge, in a statement. “Today’s launch underscores our strategic commitment to drive the evolution of investor communications, improving the digital communications and investor stewardship experience, enhancing distribution, and strengthening customer engagement around the world.”
With more than 50% of financial services firms citing digital transformation as the most important strategic initiative according to the 2023 Digital Transformation and Next-Gen Tech Study, the platform – which already handles billions of digital communications annually across hundreds of clients in North America – is positioned to help accelerate the global digitization of the investor services industry.