HQLAX and R3 make their move on a collateral blockchain: will this work?

HQLAX and R3 announced last week that they have tested a blockchain-based collateral trading system with a consortium of five banks. The press release revealed enough that with a little homework, we can see what they are up to and compare it to other projects like the DTCC/Digital Asset repo effort. The big question for HQLAX and R3 is, is there enough demand for this kind of trading platform to make it commercially successful?
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