Thomson Reuters and AI fintech Squirro team up for customer data analysis

Thomson Reuters has partnered with augmented intelligence solution provider Squirro to use artificial intelligence with customer relationship management (CRM) platforms. The solutions combine Thomson Reuters data and insights including company overviews, I/B/E/S Estimates and financial statements, alongside Squirro’s AI technology and CRM integration capabilities to provide a single view of customers’ information.

Instead of having a vast amount of data scattered across unconnected siloes, Thomson Reuters and Squirro’s combined technology allows the co-mingling of customer’s own proprietary data with third-party content. Customers benefit from increased productivity thanks to a user-interface to help with their decision-making processes, allowing them to build on the predictive insights with the goals of enhanced customer relationships, deal idea generation, and increased ROI.

Read the full release


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